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Edward McNichols

Builder. Strategist. Operator.

Edward
McNichols

Full-stack builder shipping AI-powered products across healthcare, fintech, and SaaS. Eight products built and deployed — from telehealth platforms to restaurant analytics to AI recipe capture — as a solo developer with AI as a force multiplier.

8+

Years Building

8

Products Shipped

6

Industries

50K+

Users Impacted

EM

Professional photo

coming soon

About Me

The short version

I'm a solo founder and full-stack developer who ships relentlessly. In one week in March 2026, I launched five new products across healthcare, fintech, consumer AI, lead generation, and creative tools. That pace isn't a sprint — it's the output that becomes possible when you combine deep technical skill with AI-augmented development workflows.

Currently, I'm building Pneuma Health (DTC telehealth for sleep apnea — with a 12-tool internal ops platform), ForkScore (video-to-recipe PWA), Service Industry CFO (restaurant financial intelligence), and five other production products — all through AdkinsLabs, my innovation lab.

My background spans 8+ years from early-stage startup operations (scaling to 50K users) through enterprise product management ($2M+ budget, 12-person teams) to founding my own companies. I believe the best leaders in the agentic era are those who can think strategically and build technically.

Quick Facts

Location
Austin, TX area
Current Role
Solo Founder & Full-Stack Dev
Focus Areas
AI, Healthcare, FinTech, SaaS
Work Style
Remote / Hybrid
Superpower
Idea to production, fast
Fun Fact
Can debug code and pitch investors in the same meeting

Builder First

I believe the best way to understand a problem is to build a solution. I ship fast, learn from users, and iterate relentlessly.

AI-Native Thinking

I leverage AI as a force multiplier — from product development to content creation to workflow automation. The future belongs to those who build with AI, not against it.

Mission-Driven

I'm drawn to work that improves lives. My current focus on healthcare technology reflects a belief that access to care should be simple, affordable, and human.

Full-Stack Operator

Strategy without execution is a daydream. I move fluidly between product vision, technical architecture, growth experiments, and team leadership.

Experience

A track record of building, shipping, and scaling

Founder & CEO

Pneuma Health · Remote

2025Present

Building a direct-to-consumer telehealth platform focused on sleep apnea diagnosis and treatment. Architecting the full operation: clinical workflows, brand strategy, content pipeline, regulatory compliance, and a 12-tool internal ops platform.

  • Architected full-stack telehealth platform (SleepVault) from zero to production with Next.js, Supabase, Stripe, and Claude API
  • Built 12-tool internal operations platform replacing ~$1,800/month in SaaS — CRM, compliance, revenue modeling, market analytics, content management
  • Designed 3-entity brand architecture (HoldCo, D2C, MSO) for scalable healthcare operations across 16 states
  • Developed content-first launch strategy with automated production pipeline reducing content creation time by 80%
  • Engineered AI-powered clinical intake that improved completion rates 40% over traditional forms
Next.jsTypeScriptSupabaseStripeClaude APIVercelTailwindPrisma

Founder & Lead Engineer

AdkinsLabs · Remote

2024Present

Personal innovation lab building and shipping AI-powered products across multiple industries. Shipped 7 products as a solo developer — spanning healthcare, fintech, consumer AI, lead generation, and creative tools.

  • Shipped 4 new production products in a single week (March 2026) across 4 different industries
  • Built ForkScore — video-to-recipe PWA with 3-layer AI extraction pipeline and 89% gross margin at Pro tier
  • Created Service Industry CFO — restaurant financial intelligence dashboard with automated menu engineering
  • Launched SolarScope — multi-metro solar lead gen SaaS with county registry pattern across 5 metros
  • Built BriefCraft — AI scoping chatbot for freelance designers with streaming SSE and contextual skill triggers
  • Published God Prompt Generator — meta-level tool that generates production system prompts from business ideas
ReactNext.jsNode.jsClaude APIPrismaSupabaseStripe
View Full Experience

Skills & Expertise

A blend of technical depth and strategic breadth

Engineering

TypeScript92%
React / Next.js92%
Node.js / Express88%
React Native / Expo80%
Tailwind CSS92%
SQL / Prisma85%

Product & Strategy

Product Management92%
Go-to-Market Strategy88%
User Research85%
Agile / Scrum90%
Revenue Modeling85%

AI & Data

Prompt Engineering95%
AI/LLM Integration92%
Multi-Model Pipelines88%
Data Analytics82%
AI Agent Architecture88%

Tools & Platforms

Vercel / AWS88%
Supabase / PostgreSQL88%
Stripe / Payments85%
Git / GitHub92%
Figma75%

Leadership

Solo Founder Operations95%
Stakeholder Management90%
Fundraising / Pitching82%

Career Journey

Key milestones along the way

2018

Graduated & Entered Tech

Completed BS in Business Administration and joined a Series A digital health startup as one of the earliest team members.

2019

Scaled to 50K Users

Led growth experiments that scaled the platform's user base 10x, establishing product-market fit and driving follow-on funding.

2020

Built Healthcare Partnerships

Developed and managed a network of 15+ healthcare provider partnerships, creating the foundation for the company's B2B channel.

2021

Moved to Enterprise Product

Transitioned to a Senior PM role at a high-growth SaaS company, owning a $2M+ product budget and leading 3 agile teams.

2023

Launched Enterprise Analytics

Shipped an analytics dashboard that became a top-3 revenue driver, while reducing churn by 18% through UX improvements.

2024

Founded AdkinsLabs

Launched personal innovation lab to build AI-powered products, developer tools, and workflow automation systems.

2025

Founded Pneuma Health

Started building a DTC telehealth platform for sleep apnea, including a 12-tool internal operations platform and 16-state compliance framework.

2026

8 Products Shipped

Shipped 5 new products in one week across healthcare, fintech, consumer AI, and lead generation — proving AI-augmented solo development can match small team output.

Portfolio

Selected projects and products I've built

S

SleepVault

Direct-to-consumer telehealth platform for sleep apnea diagnosis and treatment — AI-powered clinical intake, home testing, and physician review.

Next.js 14TypeScriptSupabaseStripe+4
S

SleepVault Tools

12-tool internal operations platform — CRM, compliance tracking, revenue modeling, market analytics, and content management in one dashboard.

Next.js 16TypeScriptTailwind v4Claude API+1
F

ForkScore

Video-to-recipe PWA — share a cooking video and get a structured recipe with AI food photography, saved to your personal book.

Next.js 16React 19SupabasePrisma+3
S

Service Industry CFO

Fractional CFO dashboard for restaurants and bars — prime cost, labor analytics, menu engineering, and P&L tracking.

Next.js 16TypeScriptPrismaPostgreSQL+2

Let's Build Something Together

Whether you're hiring, collaborating, or just want to connect — I'd love to hear from you.